Research on Agricultural Products E-commerce Marketing Models Innovation of Hubei Province

摘要：

　　In China, after experiencing books, clothing and 3C e-commerce boom, e-commerce has now entered the fourth boom which is the agricultural products e-commerce boom.Through a lot of empirical research about the agricultural products e-commerce of Hubei Province, this paper analyzes the current situation and marketing dilemma of agricultural products e-commerce in Hubei Porvince, and puts forward the innovation models of Hubei agricultural products e-commerce marketing from angles of brand cultivation, logistics optimization and packaging cycle, which are brand marketing model of Leading enterprises + small and micro enterprise, commitment marketing model of agricultural products e-commerce suppliers + logistics enterprises, alliance marketing model of agricultural products e-commerce suppliers + logistics enterprises+ e-commerce platforms .

关键词： business management marketing model exploratory research Hubei Province agricultural products e-commerce

作者: Wen-Xiu LI

作者单位: School of Management, Wuhan Donghu University, Wuhan, China, 430212

会议类型: 国际会议

会议名称: The 6th International Conference on Logistics and Supply Chain Management 2016(第六届物流工程与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 114-125

在线出版日期: 2016-12-01（万方平台首次上网日期，不代表论文的发表时间）