Pricing Strategies of Supply Chain Based on Customers Bargaining Behavior

摘要：

　　In the supply chain with the manufacturer and retailer;consider the bargaining behavior of the customers into the supply chain pricing strategy.We adopt the Robin Stein bargaining model to describe the bargaining behavior between the customers and the retailer to discuss the retailer and manufacturers pricing strategy, and further do sensitivity analysis.The research shows that with the proportion of customers with bargaining behavior increasing, the retailers optimal tag price and discount price decreases and the manufacturers optimal wholesale price gradually increased;the tag price and discount price of the retailer is increasing with the wholesale price and related to the customers discount rate.The results will provide some guidance for the memberspricing decisions.

关键词： Customer bargaining behavior Robin Stein bargaining model pricing strategies supply chain

作者: Juanjuan QIN

作者单位: School of Business, Tianjin University of Finance and Economics, Tianjin, China

会议类型: 国际会议

会议名称: The 6th International Conference on Logistics and Supply Chain Management 2016(第六届物流工程与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 183-188

在线出版日期: 2016-12-01（万方平台首次上网日期，不代表论文的发表时间）