Pricing Strategies of Dual Channel Closed-Loop Supply Chain with Different Power Structures

摘要：

　　The pricing strategies are studied in the closed-loop supply chain under the competition of an online retailer and a traditional retailer.Based on game theory, optimal recovery rate, price decision and system efficiency are analyzed Furthermore, the influences of some key parameters in the model on the optimal pricing decision are discussed The results show that, in the market structure dominated by the manufacturer,the manufacturers profit is higher than that of the retailer being the leadership, and the benefits of the other members of the supply chain and the total system are small.In the market structure dominated by retailers, the benefits of retailers and consumers and the total system are higher than that of the manufacturer being the leadership.

关键词： closed-loop supply chain power structure pricing strategy dual Channel

作者: Fu-an ZHANG Kong-fa HU

作者单位: School of Information Engineering, Yangzhou University, Yangzhou, 225009, China School of Information Technology, Nanjing University of Chinese Medicine, Nanjing, 210023, China

会议类型: 国际会议

会议名称: The 6th International Conference on Logistics and Supply Chain Management 2016(第六届物流工程与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 196-200

在线出版日期: 2016-12-01（万方平台首次上网日期，不代表论文的发表时间）