Empirical analysis of bullwhip effect in the FMCG supply chain --from a big supermarket data

摘要：

　　Based on the two levels of fast moving consumer goods (FMCG) products in the supply chain of soap and sunscreen case, the paper applies coefficient of variation (CV), namely the ratio of the sample standard deviation and sample expectations to measure the bullwhip effect.The results show that the stable demand and the marginal discount is greater than the additional purchases marginal holding cost of product, as a result of the upstream manufacturers monthly effect, the bullwhip effect (BE) is more significant;Non-stable demand or marginal discount less than the additional purchases marginal holding cost of product, a result of the upstream manufacturers monthly effect hasnt occurred,Further, the bullwhip effect is not significant even has not occurred.

关键词： Bullwhip effect Supply chain Retail Stable Demand

作者: Xiao-hong YUN Cheng-hua LI

作者单位: School of management, Xian University of Science & Technology, Xian, China;Research center of ener School of civil engineering & architecture., Xian Technological University, Xian, China

会议类型: 国际会议

会议名称: The 5th International Conference on Logistics and Supply Chain Management 2015(第五届物流工程与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 146-151

在线出版日期: 2015-12-01（万方平台首次上网日期，不代表论文的发表时间）