Regional selection evaluation system construction of international SPA enterprises to enter the Chinese market
With the international SPA enterprises implementing global strategy, the businesses of overseas expansion and Chinese market entering have been developing.When carrying out cross-border operations regional selection becomes very important to them so it is necessary for he international SPA enterprises to create a set of scientific evaluation index system.We choose the factors affecting regional selection when entering the domestic market and establish a regional evaluation system, then optimize model for the reasonable regional selection solutions, and finally determine the rankings of SPA companies investing in Chinese market.
SPA regional selection factor analysis evaluation system
Chong YE Meng-yu WANG
Logistics Engineering, Fuzhou University School of Economics and Management, Fuzhou, China
国际会议
The 5th International Conference on Logistics and Supply Chain Management 2015(第五届物流工程与供应链管理国际研讨会)
长沙
英文
212-220
2015-12-01(万方平台首次上网日期,不代表论文的发表时间)