SWOT-PEST analysis about the development of cross-border E-commerce in China
Based on the present situation and problems of Chinas cross-border e-commerce development, this article uses the method of SWOT-PEST analysis to analyze the strengths, weaknesses, opportunities and threats of the cross-border e-commerce development in China from the four dimensions of politics, economic, society and technology, then builds SWOT-PEST matrix and comprehensively analyzes the internal resources and external environment of Chinas cross-border e-commerce to promote the sustainable development of the current cross-border e-commerce.
SWOT-PEST Analysis Cross-border E-commerce Development
Xiao-ping WANG Shan-shan DU Shen-feng ZHANG
Logistics School, Beijing WuZi University, Beijing, China 101149
国际会议
The 5th International Conference on Logistics and Supply Chain Management 2015(第五届物流工程与供应链管理国际研讨会)
长沙
英文
312-318
2015-12-01（万方平台首次上网日期，不代表论文的发表时间）