A SWOT Analysis Of Developing Island Sports Tourism in Zhuhai
Sports tourism has become a global sports culture phenomenon and now, it is an important tourism development project for all countries.Zhuhai was a worldwide unique city of hundred islands enjoying island sports tourism resources, culture, climate, and many other advantages.However, for the moment, it is an indisputable fact that Zhuhai tourism lacks of tourist attractions.Neither in terms of scale or from the speed is consistent with its resource endowment of its own incompatible conditions.This paper aims to use SWOT Analysis to analyze advantages and disadvantages as well as opportunities and challenges of developing island sports tourism in Zhuhai.
Zhuhai Islands sports tourism tourism resources SWOT analysis
Tian Huabing
Guangdong province, Beijing Normal University Zhuhai Campus, School of Sports and Leisure, 519085
国际会议
珠海
英文
184-189
2013-01-11（万方平台首次上网日期，不代表论文的发表时间）