Are Leisure Time and Mental Health Connected? The Effects of Generations and Demographic Background in China

摘要：

Effective market segmentation is essential for obtaining a deep understanding of sport consumers (Rohm, Milne, & McDonald, 2006;Shank, 2004).Generation-based segmentation incorporates variables of age, value, and life experiences defined by historic events, hence dividing age cohorts with shared lifestyles (Chrispell, 1993).Historic events are social markers exerting profound influences on the ways values are shared by age cohorts.These events facilitate collective memories that influence lifestyle.

作者: Xiaotian Li Xiaoyan Xing

会议类型: 国际会议

会议名称: 2013休闲运动及娱乐文化国际学术大会

会议地点: 珠海

会议语种:英文

页码: 351-353

在线出版日期: 2013-01-11（万方平台首次上网日期，不代表论文的发表时间）