Subsidy strategy analysis of operating system vendor with network externality effect

摘要：

　　Owing to network externality effect is key characteristic of smartphone operating system,the vendor subsidizes app developer or consumer to extend market share.In this paper,using a two-period model framework,we study performance in cases of subsidizing developer and consumer separately.Then,the performances in two subsidy policies are compared.We find that subsidizing customer should be chosen if the development cost is low.And if the development cost is moderate,subsidizing developer can generate greater performance.Besides,the vendor must quit subsidizing if the development cost is high.

关键词： network externality effect operating system vendor subsidy policy developer consumer

作者: Xiaofeng Zhang Xiaojuan Zhang Chunhui Cao Hongcai Dai Haixu Song

作者单位: State Grid Energy Research Institute,Beijing,China Xian Jiaotong University,Xian,China School of Management,Shanghai International Study University,Shanghai,China

会议类型: 国际会议

会议名称: 2017年经济与企业管理国际学术会议(FEBM2017)

会议地点: 上海

会议语种:英文

页码: 21-27

在线出版日期: 2017-10-21（万方平台首次上网日期，不代表论文的发表时间）