Will entrepreneurial intention directly lead to entrepreneurial behaviour?: a study based on the intermediary effect of entrepreneurial implementation plan
The phenomenon of strong intention but weak action between entrepreneurial intention and entrepreneurial behaviour attracted scholars widespread attention.This paper examines the mechanism of cognitive dissonance in the process of entrepreneurial intention to entrepreneurial behaviour.Based on the intention-plan-behaviour path,the paper introduces entrepreneurship implementation plan as the middle variable to represent the conversion process form entrepreneurial intention to entrepreneurial behaviour and build the research model.University students were selected as the research objects.Empirical study results show that entrepreneurial implementation plan plays a completely mediating role between entrepreneurial intention and entrepreneurial behaviour,supporting the view that entrepreneurial intention affects entrepreneurial behaviour through the entrepreneurial implementation plan.
entrepreneurial intention entrepreneurial implementation plan entrepreneurial behaviour cognitive dissonance
Man Hou Dong Liu Aizhen Wu Zhang Yan
Nanjing University of Science and Technology,China
国际会议
上海
英文
89-95
2017-10-21（万方平台首次上网日期，不代表论文的发表时间）