Using R language and open source software architecture to build a high efficient enterprise market integration platform

摘要：

　　Currently,there are many types of software for website information analyses.However,there also are some problems which include security issues using third party software,expansion weaknesses and operational complexities of software.The marketing integration platform proposed in this research,has resolved the third party security problem.The platform is developed in R language and open source software architecture environment.Its functionality is expandable and can be arbitrarily invoked to add more features.The platform operation page can be custom designed by user.This reduces the difficulties of users interface.

关键词： R language website analyses open source software data mining customer relationship management

作者: Tung-Shou Chen Jeanne Chen Li-Hsuan Lai

作者单位: Department of Computer Science and Information Engineering National Taichung,University of Science and Technology Taichung,No.129,Sec. 3,Sanmin Rd.,Taichung City 404,Taiwan

会议类型: 国际会议

会议名称: 2017年经济与企业管理国际学术会议(FEBM2017)

会议地点: 上海

会议语种:英文

页码: 266-271

在线出版日期: 2017-10-21（万方平台首次上网日期，不代表论文的发表时间）