A study on network sales carnival from an economics perspective

摘要：

　　Shopping online has become an inseparable part of peoples life,with the development of internet technology.This thesis takes the consumer group of Taobao Double 11 Carnival as research subject and attempts to find out the reasons for the quick development of shopping online and its occupation of the market from perspectives of consumer preference,price elasticity of demand,and price discrimination.Based on the marketing methods adopted and sales performance during Taobao Double 11 Carnival,this thesis illustrates how the electronic commerce enterprise created such sales miracles by analyzing consumer preference,price elasticity of demand of different goods and price discrimination strategy adopted to boost sales.

关键词： consumer preference price elasticity of demand price discrimination network sales carnival

作者: Wei Weng Shan He Jiahui Jiang Fei Li Shiying Lu

作者单位: Yunnan Normal University,Kunming,China

会议类型: 国际会议

会议名称: 2017年经济与企业管理国际学术会议(FEBM2017)

会议地点: 上海

会议语种:英文

页码: 434-442

在线出版日期: 2017-10-21（万方平台首次上网日期，不代表论文的发表时间）