A study of intra-national consumer behaviors in China: the role of regional wealth

摘要：

　　The objective of this article is to respond to the need for intra-national research through multilevel analysis and to assist scholars and managers to better understand individual,cultural,and socioeconomical attributes in consumer purchase decisions.We develop an empirical model to examine the role of Confucian belief,consumer ethnocentrism,product involvement,and regional wealth on Chinese consumers willingness to purchase foreign products.The findings indicate crosslevel interactions in that the effects of Confucian belief,consumer ethnocentrism,and product involvement are more profound in affluent regions.This study also shows cases how MNCs could unleash business opportunities from the managerial implications.

关键词： consumer ethnocentrism confucian dynamism involvement regional wealth

作者: Xiaoyu Wu Fong Hoi In Veronic Wong IpKin Anthony

作者单位: Macau University of Science and Technology,China City University of Macau,China

会议类型: 国际会议

会议名称: 2017年经济与企业管理国际学术会议(FEBM2017)

会议地点: 上海

会议语种:英文

页码: 461-466

在线出版日期: 2017-10-21（万方平台首次上网日期，不代表论文的发表时间）