Research on marketing strategy: case study of Disneyland

摘要：

　　In April 8,2011,Shanghai Disneyland starts construction,Shanghai Disneyland will be the second Disneyland in China,at the same time,China will be the only country which has two Disneyland in the world besides the Unite States.This shows the economic strength of China is rapidly growing.Firstly,this article briefly analyzes the marketing environment and market position of Shanghai Disneyland,and then analyzes the global marketing strategy of Disney.Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions,which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland.

关键词： disneyland marketing environment marketing position marketing strategy

作者: Jia Yao

作者单位: Nanjing University Of Science &Technology,China

会议类型: 国际会议

会议名称: 2017年经济与企业管理国际学术会议(FEBM2017)

会议地点: 上海

会议语种:英文

页码: 473-481

在线出版日期: 2017-10-21（万方平台首次上网日期，不代表论文的发表时间）