Research on the mobile library marketing service of university library under the new media environment

摘要：

　　With the development of new media technology,mobile library service has become the main mode of University Library service.This paper introduces the concept of mobile library,service model and marketing strategy to improve the service quality of University Library and enhance service effect.

关键词： Mobile library marketing WeChat two dimensional code

作者: Xiuli Li Chunyue Liu

作者单位: JiLin Business and Technology College,Changchun,China

会议类型: 国际会议

会议名称: 2017年经济与企业管理国际学术会议(FEBM2017)

会议地点: 上海

会议语种:英文

页码: 482-486

在线出版日期: 2017-10-21（万方平台首次上网日期，不代表论文的发表时间）