Analysis of the O2O marketing model about old network website

摘要：

　　The Old Network is a portal website used for second-hand information in local life.It has rich information on second-hand trade and serves for life station around the country.Firstly,this paper gives some advice on marketing of the Old Network by SWOT analysis of the Old Network e-commerce.Meanwhile,we plan some competitive projects of the Old Network,such as public donation and turning waste into treasure.We also analyze the market impact of marketing activity.Marketing methods raised in this paper have positive effect on marketing of the Old Network and standardization of second-hand information trade.

关键词： O2O marketing model analysis of cases e-commerce old network

作者: Wenrong Jiang

作者单位: School of Computer and Information,Shanghai Polytechnic University,China

会议类型: 国际会议

会议名称: 2017年经济与企业管理国际学术会议(FEBM2017)

会议地点: 上海

会议语种:英文

页码: 507-512

在线出版日期: 2017-10-21（万方平台首次上网日期，不代表论文的发表时间）