The influencing factors of mobile number portability willingness for Yunnan mobile users
Following the Tianjin and Hainan province,in September 2014,Ministry of Industry and Information technology announced to implement the pilot project of mobile number portability in Yunnan,Jiangxi and Hubei provinces.However,the implementation effect of the pilot project in Yunnan is not good,the success rate of mobile number portability is low.In this paper,we conduct empirical analysis through questionnaires,it is found that customer satisfaction is the main factor affecting the willingness of mobile number portability,followed by the using habits and value perception; switching costs,competitive attraction and network quality also have a significant impact on the mobile number portability.Based on the research conclusion,we put forward the corresponding countermeasures and suggestions,so as to achieve good effect for the implementation of the mobile number portability policy in Yunnan telecom industry.
Mobile users mobile number portability willingness influencing factors
Meijuan Li Juan Hong
School of Economics and Management,Yunnan Normal University,China
国际会议
上海
英文
807-813
2017-10-21（万方平台首次上网日期，不代表论文的发表时间）