The Analysis on Public Service Advertisements Based on Aristotles Rhetoric Theory

摘要：

　　The public service advertisement is a sort of non-commercial advertising which fucuses on public welfare.Like in commercial advertisements,language in public service advertisements is also a device to persuade.This paper analyzes advertising language in public service advertisements from the aspect of Aristotles rhetoric theory.Three main persuasive methods in persuasion are analyzed: logos(logical appeal),pathos(emotional appeal),and ethos(ethical appeal).In this paper,all these three methods used in public service advertisements are discussed individually.

关键词： Aristotles rhetoric theory public service advertisements advertising language persuasion

作者: Hao Yu

作者单位: College of Foreign Languages,Jilin Agricultural University,Changchun,China

会议类型: 国际会议

会议名称: 2016东北亚语言学文学和教学国际论坛(2016NALLTS)

会议地点: 宁夏银川

会议语种:英文

页码: 1-5

在线出版日期: 2016-08-02（万方平台首次上网日期，不代表论文的发表时间）