A Study on the Development and Measures of Chinese Language Publishing Industry

摘要：

　　Language publishing industry has created many opportunities in the age of the Internet.At the same time,it puts forward new requirements for the language publishing industry.This paper first discusses the development of language publishing industry.The traditional stage is the basis for the development of language publishing industry.The information Internet stage is to apply the language information processing industry as the leading active forms in the language publishing industry,and make it into an integrated one.Then,analyze the language publishing industry with SWOT analysis method from the following four aspects of strengths,weaknesses,opportunities and threats.Based on this,we put forward the corresponding countermeasures: 1.The role of the nation and the location of the publishing industry; 2.operation; 3.management; 4.promotion.

关键词： Internet+ language publishing industry language industry SWOT analysis

作者: Zhang Shidong Peng Shuang

作者单位: School of Foreign Languages,Northeast Normal University,Changchun,China School of Literature,Northeast Normal University,Changchun,China

会议类型: 国际会议

会议名称: 2016东北亚语言学文学和教学国际论坛(2016NALLTS)

会议地点: 宁夏银川

会议语种:英文

页码: 16-20

在线出版日期: 2016-08-02（万方平台首次上网日期，不代表论文的发表时间）