Features of Rumor Spreading on WeChat Moments
WeChat is a mobile social media software launched by Tencent in 2011 that has 600 million monthly active users in August 2015.It is used in over 200 countries and regions with more than 20 different language versions.WeChat Moments (WM),viewed as a kind of realization of its social networking,provides users a way to post,view and share links of web pages in HTML5.The rumor spreading on WM,apart from the traditional traits of rumor spreading,gets its new spatiotemporal features.For better management and control of rumor spreading on WM,study for more knowledge about its properties is required.In this paper,10 WM pages are used to analyze the properties,which contains approximately 6.5 million page views records.With the analysis of overall diffusion temporal characteristics,we propose a rumor spreading lifecycle with three different phases,i.e.,the development phase,the explosion phase and the decline phase.By analyzing the diffusion region in different time,it is found that the rumor spreading regions in different time experience little change from the very beginning,and the cities in most frequently observed provinces like Guangdong are extracted for further analysis.It is concluded that the rumor spreading region has a positive correlation with its population and GDP.Moreover,the spatial and temporal characteristics of different spreading levels are studied,which leads to the conclusion that for most users only two steps are required to get access to the rumor that interests them on WM.
WM Rumor spreading Lifecycle Spreading region Spreading level
Wangchun Jiang Bin Chen Lingnan He Yichong Bai Xiaogang Qiu
College of Information System and Management,National University of Defense Technology,Changsha 4100 The School of Communication and Design,Sun yat-sen University,Guangzhou 510275,China Fibonacci Consulting Co.Ltd.,Towcester,UK
国际会议
International Asia-Pacific Web Conference(第18届国际亚太互联网大会)
苏州
英文
217-227
2016-09-23（万方平台首次上网日期，不代表论文的发表时间）