Comparison of colors of cycling apparels in the market and colors preferred by Korean consumers
The purpose of this study is to create bicycle wear that effectively doubles as everyday wear through color by consumer survey. Using the frequency of cycling and fashion involvement as standards for typifying consumers who purchase bicycle wear, my study was able to classify consumers into the groups of potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement, and frequent cyclists with high fashion involvement. After researching each consumers general color preference, seasonal clothes color preference, seasonal bicycle wear color palette, and intersections between the preferred colors of everyday wear and bicycle wear, this study concluded that in all groups, the vast majority of consumers highly preferred low saturation and monochrome palettes. The most significant differences in preferred color tended to be amongst the frequent cyclists with high fashion involvement, as they preferred colors that seemed contrary to the trend, or preferred more diverse and nuanced color palettes. Also this study was able to analyze a correlation between preferred color in the groups of potential consumers who did not currently ride bicycles and casual cyclists with high fashion involvement. After gauging the relevance of preferred color by item, there was a significant relationship between the color of jumper tops and pants amongst all types of consumers. When planning to manufacture bicycle wear, this study found it necessary to consider the basic color of the jumpers top and pants. In addition, a trend is observable between preferred color of male and female tops and pants in the case of frequent cyclists with high fashion involvement. A comparable trend also exists between the preferred colors of male and female tops in the group of casual bikers with low fashion involvement.
bicycle wear consumer groups color trends color preference seasonal wear color preference
Young In Kim
Dept. of Human Environment & Design, Yonsei University, South Korea
国际会议
The 3rd Conference of Asia Color Association(ACA2016 China)第三届亚洲颜色学术会议
江苏 常熟
英文
21-24
2016-05-21（万方平台首次上网日期，不代表论文的发表时间）