The characteristics of connection between memory colors and reproduced colors of women’s preferred products in their 20s
The purpose of this study is to understand the characteristics of connection between preferred products memory colors and reproduced colors for investigation how preference products color is recognized. The two trials of experiments were conducted. For both experiments, the subjects comprised 30 twenties female students majoring in design. In order to analyze the characteristics of how they recognize Preference products color. The results of this study are as follows: First, 46.7% of twenties women chose red(R) as preferred products colors, 26.7% to blue(B), 20% to yellow(Y), and 6.7% to green(G). Second, the memory colors were remembered more closely with 4 basic colors of NCS than reproduced colors by 14 women(46.7%; 16.7% to red, 16.7% to yellow, 10% to blue, 3.3% to green). 10 women(30.3%) remembered the same color as memory color and reproduced color. Third, we compared the color and nuance of red and blue that subjects preferred. The difference of nuance for red and blue was larger than color difference. Furthermore, we measured color error(ΔE) between memory colors and reproduced colors for all subjects. The whole average of color error was 18.38, in contrast with red(16.79) and blue(7.78), signifying that twenties women tend to more clearly perceive memory color and reproduced color for red and blue.
Color Error Memory Color Preferred Color Reproduced Color
Yea Ji Seo Hee-Young Ju Shin Lee Young In Kim
Dept. of Human Environment & Design, Yonsei University, South Korea
国际会议
The 3rd Conference of Asia Color Association(ACA2016 China)第三届亚洲颜色学术会议
江苏 常熟
英文
101-104
2016-05-21（万方平台首次上网日期，不代表论文的发表时间）