Construction and evaluation of customer satisfaction index system in E-shopping

摘要：

　　Customer satisfaction influencing factors in Eshopping were analyzed in this paper.An index system on customer satisfaction was constructed based on 19 indicators from five categories in E-shopping.Analytic Hierarchy Process was used to calculate the weight of each indicator and this establishes a foundation for further empirical research.

关键词： E-shopping customer satisfaction index system analytic hierarchy process

作者: Lin Qian

作者单位: Commercial college Yuxi Normal University Yuxi, P. R. China

会议类型: 国际会议

会议名称: 2015 Fifth International Conference on Instrumentation and Measurement,Computer,Communication and Control (IMCCC2015)(第五届仪器测量、计算机通信与控制国际会议)

会议地点: 秦皇岛

会议语种:英文

页码: 306-309

在线出版日期: 2015-09-18（万方平台首次上网日期，不代表论文的发表时间）