Exploring the Relationship Between Information Characteristics and Users Behavior in a Chinese Social Q&A Community :Evidence from Zhihu
This paper analyzed the information in one SQA community and drew a conclusion on the characteristics of user information seeking and adopting behavior.Zhihu was chosen as an example and information crawled on it was analyzed by statistics and content analysis method.This study found that the information distribution in Zhihu had the Matthew Effect, that is to say, just a few questions had the dominant proportion of answers.In addition, this study found that there was significant correlation between questions with many followers and answers with many adopters which shed light on the influencing relationship between them.Furthermore, the information sought by users in SQA communities was related to their information needs and different needs would lead to seeking different types of information for them (i.e.expertise knowledge, suggestions for making decision).There were close relationship between information adopted by users and information quality, specifically, users tended to adopt information with knowledge, special ideas, language charm and stories.At the same time, the information adopted by users could also be regarded as the reflective criterion of information quality, that is to say, the more seeker searched the information in SQA, the better information quality the SQA had.
social Q&A information characteristic user behavior Zhihu
CHEN Xiaoyu DENG Shengli GUI Sisi FU Shaoxiong
School of Information Management, Wuhan University, Wuhan 430072, China Center for the Study of Information Resources, Wuhan University, Wuhan 430072, China
国际会议
武汉
英文
101-105
2016-10-21（万方平台首次上网日期，不代表论文的发表时间）