An Empirical Study on Continuance Intention to Use the Mobile Community
Taking a hybrid model combining technology acceptance model (TAM) and extended expectation confirmation model(ECM) as foundation, this study integrated the impact of experiential value into the research model to explore the influence factors of continuance intention to use the mobile community.Our findings suggest that key determinants of user satisfaction with mobile community apps are confirmation, perceived usefulness, perceived ease of use and experiential value.Both satisfaction and perceived usefulness are significantly correlated with continuance intention directly.The impact of perceived usefulness on satisfaction and continuance intention was confirmed again in this study.Although perceived ease of use has no direct impact on satisfaction or continuance intention, it may indirectly affect them via perceived usefulness.All the perceived experiential values (aesthetics, playfulness, service excellence and return on investment) have a significant and positive influence on satisfaction.The study findings can help service providers improve the use of mobile community apps.
Mobile community Continuance intention Expectation confirmation model Experiential value
HU Jiming ZHANG Yin
Center for the Study of Information Resources, Wuhan University, Wuhan 430072, China School of Library and Information Science, Kent State University, Kent 44242, USA
国际会议
武汉
英文
127-130
2016-10-21（万方平台首次上网日期，不代表论文的发表时间）