An Empirical Study on Users Psychological Reactance to the Information Recommendation Service of Web-shopping
The original intention of information recommendation service of web-shopping is to provide more alternative information for users decision-making.However, it can also trigger users psychological reactance which will decrease the willingness of using information recommendation service.Based on the theory of psychological reactance, this paper employs questionnaire and structural equation modeling to explore the issue of users psychological reactance to the information recommendation service of web-shopping.It finds that users psychological reactance can be represented by users perceived interference, perceived compulsivity, perceived intent to influence and choice overload.The influence factors of users psychological reactance to the information recommendation service of web-shopping are users psychological reactance trait, users trust on websites, and the perceived usefulness of websites.These factors work in a different way to users psychological reactance.Specifically, the stronger the trait of users psychological reactance, the greater extent of the psychological reactance;perceived usefulness is the most important factor to reduce psychological reactance;and users trust on shopping websites exerts an indirect impact on psychological reactance through perceived usefulness.Therefore, suggestions to reduce users psychological reactance to information recommendation service are put forward.
psychological reactance information recommendation service user web-shopping
LI Jian ZHAO Chong LI Yang FAN Shuli
School of Computer and Information Science, Southwest University, Chongqing 400715, China
国际会议
武汉
英文
169-174
2016-10-21（万方平台首次上网日期，不代表论文的发表时间）