Influential Factors of Online Co-operative Health Information Communication Behavior

摘要：

　　Health is the human eternal pursuit.This study aims to explore the influential factors of users online co-operative health information communication behavior.Based on the technology acceptance model and Lewin behavior model, we built the hypothesised model on influential factors of online co-operative health information communication behavior.And the data was collected by the online questionnaires, analyzed by using AMOS22.0.Main results show that, the AVE for all measures exceed the recommended 0.5 level,GFI and AGF1 are above 0.9, Which demonstrates that Models fitting index is good.Meanwhile, the three hypotheses put forward are also supported, and healthy orientation directly affected health network communication behavior intention, but also indirectly affected behavior intention by perceived usefulness.

关键词： network co-operation online health information communication benavior influential factors

作者: SHEN Lining LAN Fuqiang XU Biao

作者单位: School of Medicine and Health Management of Tongji Medical College, Huazhong University of Science and Technology, Wuhan 430030, China

会议类型: 国际会议

会议名称: 第二届信息获取与知识服务国际会议

会议地点: 武汉

会议语种:英文

页码: 212-215

在线出版日期: 2016-10-21（万方平台首次上网日期，不代表论文的发表时间）