An Empirical Research on Factors Affecting Web Search Behavior
There are many factors that affect users web search behavior.This paper discussed the factors affecting web search behavior from three dimensions, including cognitive style, knowledge and experience, users emotion.During the study, we chose 100 university students and 150 employees as respondents to make experiment.Among these respondents, university students contain undergraduates and masters, employees are from various industries and they are all working in small and medium enterprises.First, we set two searching tasks and let respondents to complete.In particular, the difficulties of these two tasks are different.Second, let respondents to finish the questionnaire.Finally, based on the data from the questionnaire, we used SPSS 22.0 to conduct correlation analysis and liner regression.The result shows that different cognitive style, knowledge and experience, users emotion will affect users web serarching behavior.This conclusion will be helpful in designing and improving the retrieval system, so that it can meet the users searching needs better.
search behavior affecting factors liner regression
SHI Yifei YANG Shuhua
School of Economics and Management Nanjing University of Science and Technology, Nanjing 210094, Chi High School Affiliated to Nanjing Normal University, Nanjing 210094 ,China
国际会议
武汉
英文
262-266
2016-10-21（万方平台首次上网日期，不代表论文的发表时间）