An Influence Mechanism Research of WeChat User Information Sharing Behavior Under the Perspective of Motivation
Following the mobile Internet technology and equipment become mature and popularity rapidly, different kinds of mobile APP have been continuous developing.Compared to social media, WeChat is closer to our own life.Therefore, WeChat not only can provide users communication channels faster and more convenient, but also share information and interactive communication as a new type of instant social tools.Browsing the WeChat circle of friends or news, etc by using the fragment time has become a method of people to access to information and show ego.Moreover the WeChat also become a platform for business to propaganda of self and integrate marketing.However, the meaningful information cannot be good propagated frequently in the huge amounts of information every day.Therefore, this article From the perspective of the WeChat users information sharing behavior and regards the motivation to share information as the core essential factor, then to explore the influence of three dimensions (the characteristics of information source, information content and users) to the sharing intention of information.
mobile Internet WeChat user sharing motivation sharing intention communication theory
ZHU Peng XU Mengying
School of Economic and Management, Nanjing University of Science and Technology, 200 Xiaolingwei Street, Nanjing 210014, China
国际会议
武汉
英文
267-271
2016-10-21（万方平台首次上网日期，不代表论文的发表时间）