Exploration of the Core Elements of Midrange Womens Clothing Store Display--A Survey on Consumer Evaluation

摘要：

　　In womens apparel market, store displays are playing an increasingly important role.However, in midrange womens clothing store, which occupies the dominant position of the domestic womens market, display shows the characteristics of blindness and fuzziness and the core elements of the display is not clear and lack of business agility as well as consumer relevance, leading to no obvious effect.Through literature review, expert consultation, field investigation and questionnaire survey, exploratory factor analysiswas used, the core elements of the midrange womens clothing store displaywere summed up, in order to provide positive guidance for the display planning.

关键词： Consumer Midrange Womens Clothing Store Display

作者: Jingjing Nie Jing Zhou

作者单位: Fashion Institution,Shanghai University of Engineering Science,Shanghai,201620, China Sino-French Institute of Fashion Designer (IFA Paris Shanghai),Shanghai University of Engineering Sc

会议类型: 国际会议

会议名称: 上海纺织服装创意创新研究生学术论坛暨第十届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 8-12

在线出版日期: 2016-07-01（万方平台首次上网日期，不代表论文的发表时间）