Nikes consumer research

摘要：

　　Consumer research is a very active field in the application of psychology in recent years.With the continuous development of economy, society and humanity, the consumer demand and competitive environment of clothing are changing, and the demand, purchase and use of the products are influenced by more and more factors.This article is aimed at the NIKE consumer to do the research.Mainly from the Nikes classification of consumer, consumer psychology, consumer awareness and motivation and the last purchase behavior four aspects to carry on the analysis, thus achieving the final purpose of this research, enhance the cognitive ability of apparel consumers.

关键词： Nike consumer psychology motivation

作者: Bin Luo Bao-Zhu Ke

作者单位: Fashion Institute, Shanghai University of Engineering Science, Shanghai, 201620, China

会议类型: 国际会议

会议名称: 上海纺织服装创意创新研究生学术论坛暨第十届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 153-157

在线出版日期: 2016-07-01（万方平台首次上网日期，不代表论文的发表时间）