Effect of crossover marketing strategy on the clothing brand promotion

摘要：

　　This study presents an investigation into the effect of crossover marketing for the clothing brand promotion by analyzing some clothing brand marketing case.Both promoting and negative effect are considered in this paper.Thus providing a new clothing brand promotion for the enterprise.

关键词： Crossover Marketing brand promotion clothing marketing strategy

作者: Hongqiong Deng

作者单位: Shanghai University of Engineering Science, Wenhui road 800, Songjiang, Shanghai,201620, China

会议类型: 国际会议

会议名称: 上海纺织服装创意创新研究生学术论坛暨第十届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 158-162

在线出版日期: 2016-07-01（万方平台首次上网日期，不代表论文的发表时间）