Analysis on the Marketing Strategy of MUJI Products

摘要：

　　MUJI is a grocery brand in Japan, since 1980, only more than 30 years time, it has developed into the most representative of Japans enterprises.Products involving more than 7000 varieties, this is extremely rare in the world.The pursuit of no brand anti traditional concept has achieved huge success, attracting a lot of marketing personnel to study it.This paper introduces the historical progress of MUJI and the idea of original founding, analyzes the Mujis SWOT situation.The conclusion is that brand must put the product design in the first place, the brands marketing strategy should also start from the product itself.

关键词： Muji SWOT design product strategy

作者: Dao-Miao Zhang

作者单位: Shanghai University of Engineering Science, Songjiang District 333 Longteng Road, Shanghai, 201620, China

会议类型: 国际会议

会议名称: 上海纺织服装创意创新研究生学术论坛暨第十届纺织服装创新国际论坛

会议地点: 上海

会议语种:英文

页码: 163-167

在线出版日期: 2016-07-01（万方平台首次上网日期，不代表论文的发表时间）