The Interaction Research on Rural Tourism Brand Building and Rural Cultural Soft Power Promotion

摘要：

　　The rural area is an important position to promote the cultural soft power.As the important part of Chinas cultural construction and the construction of new towns, the promotion of rural cultural soft power is the inevitable requirement of the sustainable development of countryside.Rural tourism has a lot of advantages, such as large resource potential, wide coverage, benefit group and strong integrated drive,etc.But rural tourism encountered development bottleneck.Rural tourism brand construction, whose most fundamental point is rural culture, becomes the key to breakthrough the bottleneck.Therefore, the combination of rural tourism brand construction and rural cultural soft power promotion can not only improve the rural tourism attraction and competitiveness, but also expand the rural cultural influence and improve the rural cultural soft power by the way of culture drive, resource enhance, industry promotion and creativity stimulation.

关键词： Rural tourism brand Rural culture soft power Sustainable development Creativity

作者: Wang Wei Wu Xiu-juan

作者单位: School of History and Culture Industry, University of Jinan,250022

会议类型: 国际会议

会议名称: The Fourth(2014) International Academic Seminar of Softpower(第四届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 54-59

在线出版日期: 2014-10-01（万方平台首次上网日期，不代表论文的发表时间）