Formation Mechanism and Construction Strategy of Soft Power in Rural E-Commerce

摘要：

　　Nowadays soft power plays a crucial role in the flourish of rural e-commerce.At present,Chinas rural e-commerce has encountered widespread development bottleneck of weak soft power,which restricts the improvement of its comprehensive strength.The study of soft power in rural e-commerce has important guiding significance for practice.For soft power in rural e-commerce, this paper defines its concept, explains the connotation, analyzes the four major factors affecting soft power in rural e-commerce and interactive dynamic relations among various factors, explores the formation mechanism of the soft power in rural e-commerce, and proposes reasonable proposals to boost the construction of soft power in Chinas rural e-commerce.

关键词： Rural e-commerce Soft power Stakeholder

作者: WANG Qingdong AN Tongxin

作者单位: School of Economics, University of Jinan, Jinan City, Shandong Province, P.R.China, 250022

会议类型: 国际会议

会议名称: The Fourth(2014) International Academic Seminar of Softpower(第四届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 70-75

在线出版日期: 2014-10-01（万方平台首次上网日期，不代表论文的发表时间）