会议专题

The Path of Enhancing Soft Power of Chinas Third-party Logistics in Comparing with Japanese Experiences

  With the development of economic globalization, the role of the Third-party Logistics support to economic development is increasingly evident, but the Third-party Logistics companies are facing increasingly tough competitive environment in China.To improve the competitive advantage of the Third-party Logistics companies, enhancing its soft power is bullying imminent.This paper analyzes the current situation and problems of the Third-party Logistics enterprise soft power in China, to analyze the Third-party logistics companies soft power of experience enhancing in Japan, putting forward the path and countermeasures of the soft power development.It enhances the core competitive advantage through enhancing the soft power to promote technological innovation and talent introduction.

The Third-party Logistics Soft Power Corporate Culture

AN Tongxin BU Guilu

School of Economics, University of Jinan, Jinan City, Shandong Province, China 250002

国际会议

The Fourth(2014) International Academic Seminar of Softpower(第四届国际软实力学术研讨会)

济南

英文

76-80

2014-10-01(万方平台首次上网日期,不代表论文的发表时间)