The Research on Ideas of Regional Brand Development Based on Soft Power
This paper is based on the search of related literature of regional brand and soft power,trying to endow the soft power of regional brand with new connotation.This paper also combines the real existing problems during the developing of regional brand and studies the ideas of regional brand development based on the views of softer power, which gives several suggestions as follows: to build an honest government by strengthening the government public management, to increase ones brand pride by conducting propaganda for local special resources, to improve brand image by excavating the connotation of brand culture, to accelerate the industry-university-research system by the connection of local universities, to realize the idea of complementary advantages and related measures by enhancing international cooperation and communication.
Soft power Regional brand Industrial cluster
YU Qian ZHENG Mingzhe YANG Fan
Ankang University, Department Economics and Management, Shaanxi Province, P.R.China 725000
国际会议
The Fourth(2014) International Academic Seminar of Softpower(第四届国际软实力学术研讨会)
济南
英文
101-107
2014-10-01（万方平台首次上网日期，不代表论文的发表时间）