On Excavation and Cultivation of Soft Power in Traditional Low Tech Industries
Due to excessive emphasis on labor intensive and low technology industries, Chinas manufacturing upgrades sluggishly and takes tiny profit, which has fallen into a trap of comparative advantage.From the perspective of soft power, innovation and development of low tech industries of developed countries in Europe and America have provided excellent enlightenment to the development of Chinese manufacturing.Having analyzed the structure of the soft power of traditional low tech industries and studied the excavation methods of soft power of low tech industries, this paper aims to put forward to strategic suggestions on four aspects such as changing the ideas of industry development,introducing cultural connotation of products, cultivating talent for innovation design, and strengthening ability of construction of small and medium sized enterprises etc.
Low tech Industries Soft power Excavation Cultivation
ZHANG Chun WU Qin
Jingdezhen Ceramic Institute, Jingdezhen City, Jiangxi Province, P.R.China 333403 Jingdezhen Institute, Jingdezhen City, Jiangxi Province, P.R.China 333000
国际会议
The Fourth(2014) International Academic Seminar of Softpower(第四届国际软实力学术研讨会)
济南
英文
190-195
2014-10-01（万方平台首次上网日期，不代表论文的发表时间）