Impact of Mobile Business Model for Managing Enterprise Competition

摘要：

　　Based mobile communications platform for mobile business model relies on the characteristics of high-speed information communications enterprise change management and competitive model for the development of enterprises to provide a new opportunity, but also brought new challenges for enterprise competitiveness and innovation.Paper describes the characteristics and changes in enterprise management mode mobile business models, analyzes the impact of mobile business model for enterprise competitiveness and market development brought discusses management issues facing business competition, competitive management measures proposed.

关键词： Mobile Business Model Enterprise Competitive Strategy

作者: LIU Peng WEI Lili SONG Lei GUO Chunyan Han Dan

作者单位: School of Management, University of Jinan, Jinan City, Shandong Province, P.R.China 250002 School of Business, Shandong Jianzhu University, Jinan City, Shandong Province, P.R.China 250101

会议类型: 国际会议

会议名称: The Fourth(2014) International Academic Seminar of Softpower(第四届国际软实力学术研讨会)

会议地点: 济南

会议语种:英文

页码: 226-229

在线出版日期: 2014-10-01（万方平台首次上网日期，不代表论文的发表时间）