Satisfaction of European Tourists Regarding Destination Loyalty in Phuket

摘要：

　　The European travelers market is one of the important international tourist markets to Phuket.However,little is known on their intention to revisit Phuket.Destination loyalty is an important marketing factor in sustaining the destination attractiveness.It is necessary for tourism managers to understand the relationship between tourist destination and destination loyalty to develop proper plans or strategies to attract more repeat tourists to the destination.Thus,this study has an objective to investigate the effect of European tourists satisfaction on destination loyalty in Phuket.Data were collected from 225 European tourists through the convenience sampling,and were analyzed by the multiple regression analysis.The findings revealed that tourist satisfaction on natural environment,local culture,and safety were found to affect tourists destination loyalty.Recommendations for Phukets tourism industry are addressed.

关键词： tourist satisfaction destination loyalty European tourist Phuket

作者: Aswin Sangpikul Anan Chieochankitkan Suwanchai Hounnaklang

作者单位: Dhurakij Pundit University,Bangkok,Thailand

会议类型: 国际会议

会议名称: ICEFS2017(International Conference on Economics, Finance and Statistics 2017) (2017经济、金融与统计国际会议)

会议地点: 香港

会议语种:英文

页码: 290-295

在线出版日期: 2017-01-14（万方平台首次上网日期，不代表论文的发表时间）