Silk Road 4.0: Initiative Transformation for Chinese Silk Enterprise

摘要：

　　This paper searches the breakthrough point to improve the current dilemma of Chinese silk enterprises.Creswell (2012) stated that the case study methodology is a qualitative approach that explores one or multiple cases through in-depth data collection from multiple sources.This paper use case studies for inductive reasoning that is feasible for marketing strategies,and provides an upgrading strategy to help Chinese silk enterprises to transform their market positioning and operating modes to obtain better development opportunities.

关键词： Export-Oriented China Silk Marketing Strategy Ⅱ4 (Initiative-Industry 4.0)

作者: Mao Ning Michael McAleer

作者单位: China-Asean International College,Dhurakij Pundit University,Thailand Department of Quantitative Finance,National TsingHua University,Taiwan;Erasmus School of Economics,E

会议类型: 国际会议

会议名称: ICEFS2017(International Conference on Economics, Finance and Statistics 2017) (2017经济、金融与统计国际会议)

会议地点: 香港

会议语种:英文

页码: 308-312

在线出版日期: 2017-01-14（万方平台首次上网日期，不代表论文的发表时间）