Assessment on the Willingness to Use Food Cold Chain Logistics under the Applied Transformation Taking Changle District Residents as an Example
Based on the Unified Theory of Acceptance and Use of Technology, UTAUT, this study is to discuss the public’s acceptance and use willingness of food cold chain logistics, and to supervise the influence factors and level to food cold chain logistics use willingness, and also to supervise its actual use situation. The study finds that the influences factors of cold chain logistic use willingness, from large to small, are social influence, performance expectations, mental and physic efforts expectations, which means that under the public important participant support on the food cold chain logistics, the use willingness of the food cold chain logistics is relatively higher; on the contrary, it is relatively lower. Then, if the public can clearly understand the importance, convenience, benefits of the cold chain logistics, and when the public use the cold chain logistics, the user interface can be more friendly, the network speed can be fast enough, and the usage can be more smoothly and pleasantly, the use willingness of cold chain logistics also will become higher.
food cold chain logistics UTAUT use willingness
Mei Chiao Lai Chin Jung Lin Chien Jen Hung
Fuzhou University of International Studies and Trade Fuzhou, China
国际会议
俄罗斯 莫斯科
英文
105-109
2016-12-15（万方平台首次上网日期，不代表论文的发表时间）