Research on Strategic Performance Evaluation of Bright Dairy
As an effective performance evaluation system, Balanced Score Card has always been a hot topic in academic research. It shows the strategic trajectory of the organization through the interrelated causal relationship between financial, customer, internal processes and learning and development. Balanced Score Card is the most popular performance evaluation system, but there are still some problems that can’t be neglected in practical application. Based on the analysis of domestic and foreign scholars research, this paper takes Bright Dairy as the research object and embeds social responsibility into the BSC theory, trying to build a more comprehensive strategic performance evaluation system to be in line with the requirements of the times. The combination of quantitative and qualitative indicators can be more reasonable and comprehensive to discover the advantages and disadvantages of enterprises, to improve the level of business management through timely feedback and strategic adjustment, and ultimately to achieve the strategic objectives of enterprises, which is theoretically and practically significant.
Balanced Score Card Social Responsibility Bright Dairy
Maomao Chen
School of Economics and Management Nanjing University of Science and Technology Nanjing, China
国际会议
俄罗斯 莫斯科
英文
267-272
2016-12-15（万方平台首次上网日期，不代表论文的发表时间）