A Research Review of B2B Marketing Exchange Relation: A Conceptual Model

摘要：

　　Around the core concept of marketing, namely “exchange, this paper systematically reviews relevant research literature of social exchange theory and puts forward a conceptual integration model of B2B marketing exchange relation under framework of social exchange theory. In the end, this paper discusses limitations and future direction of research on B2B marketing exchange relation with application of social exchange theory, and analyzes the outlook for future research under circumstances of China.

关键词： B2B marketing social exchange theory exchange relation conceptual model

作者: Bingqun Cui Tingjui Chou

作者单位: School of Economics and Management Southwest Jiaotong University Chengdu, China Cirrus Data Insights Ltd.Taiwan, China

会议类型: 国际会议

会议名称: The 2016 2nd International Conference on Economy,Management,Law and Education(EMLE 2016)(2016第二届经济、管理、法律与教育国际会议)

会议地点: 俄罗斯 莫斯科

会议语种:英文

页码: 326-330

在线出版日期: 2016-12-15（万方平台首次上网日期，不代表论文的发表时间）