Artistic Imagery of Form, Spirit and Meaning in Advertising Design

摘要：

　　This article summarizes and sorts out diversified elements of Chinese traditional culture from multiple outstanding Chinese animation works, and following the clue of the practical application of Central Plains traditional cultural elements in animation making, explores the approach of realizing nationalization and localization for the new cultural industry – animation.

关键词： form spirit meaning Artistic imagery advertising design

作者: Minglei Jiang

作者单位: Neusoft Institute,Guangdong Foshan,China

会议类型: 国际会议

会议名称: 3rd International Conference on Education,Language,Art and Inter-cultural Communication(ICELAIC2016)(2016第三届教育、语言、艺术与跨文化交际国际学术会议)

会议地点: 厦门

会议语种:英文

页码: 491-494

在线出版日期: 2016-12-02（万方平台首次上网日期，不代表论文的发表时间）