Chinese TV Advertising Creation in Cross-cultural Communication in the Big Data Era

摘要：

　　With the continuous development of Chinas economy and technology, the development of the internet industry has made great progress. All people began to come into contact with the network. The development of the internet impacts on various industries, and our living habits and consumption habits are also subject to the impact of the internet. From the beginning of 2015, China ushered in the tide of the internet, which makes each industry active or passive to meet the new changes. Among them television advertising is a very typical example, especially the Chinese creative advertising culture in cross-cultural communication.

关键词： the big data era cross-cultural communication Chinese TV advertising creation

作者: Zhuo Jin Chunggun Jang

作者单位: Bozhou University Bozhou,China Marine Convergence Design Pukyong National University Busan,Republic Dept. of Visual Design Pukyong Pukyong National University Busan,Republic of Korea

会议类型: 国际会议

会议名称: 3rd International Conference on Education,Language,Art and Inter-cultural Communication(ICELAIC2016)(2016第三届教育、语言、艺术与跨文化交际国际学术会议)

会议地点: 厦门

会议语种:英文

页码: 495-498

在线出版日期: 2016-12-02（万方平台首次上网日期，不代表论文的发表时间）