Advertisement Parody under CBR Model

摘要：

　　As a linguistic device, parody usually takes advantage of some existing language forms to convey new information. The present study, based on two fundamental theories in cognitive linguistics - relevance theory and conceptual blending theory plus three accompanying key concepts, namely conceptual blending, cognitive context and relevance aims at a comprehensive interpretation of advertisement parody.

关键词： advertisement parody conceptual blending cognitive context relevance

作者: Zhimin Xiang

作者单位: Sichuan Preschool Educators College Mianyang,Sichuan,China 621709

会议类型: 国际会议

会议名称: 3rd International Conference on Education,Language,Art and Inter-cultural Communication(ICELAIC2016)(2016第三届教育、语言、艺术与跨文化交际国际学术会议)

会议地点: 厦门

会议语种:英文

页码: 587-590

在线出版日期: 2016-12-02（万方平台首次上网日期，不代表论文的发表时间）