Effects and Remediation of unexpected events on the brands reputation in the Network Environment

摘要：

　　With the rapid development of network,social and economic life affected network everywhere.Especially the rise of Taobao in recent years,bring a rare opportunity for development to the traditional business.Facing the opportunities and challenges of the network,they either use network platform such as Taobao to fully expand marketing channels,or establish sales network platform by themselves to develop the electricity supplier business.However,the incident inevitably have an impact on electricity supplier in the process,Influence is how to produce and how to fix it? This is the content of what we want to explore in this article.

关键词： Internet emergencies Brand reputation

作者: XIONG LU

作者单位: Jiangxi College of Foreign Studies,Nanchang,Jiangxi,China

会议类型: 国际会议

会议名称: 2016信息技术和机电一体化工程国际会议

会议地点: 重庆

会议语种:英文

页码: 10-14

在线出版日期: 2016-05-21（万方平台首次上网日期，不代表论文的发表时间）