Research on Government Crisis PR Strategies in Chinas Public Crisis Management--A Case Study of 7·23 Yong-Wen Line Extremely Serious Railway Traffic Accident and the Sinking of Eastern Star
On July 23, 2011, high speed rail D301 from Beijingnan Railway Station and high speed rail D3115 from Hangzhou Railway Station had serious rear-end collision in Wenzhou City, Zhejiang Province.Late at night of June 1, 2015, the Eastern Star passenger liner which carried over 400people and started from Nanjing capsized in the Shishou segment of Hubei Province due to a tornado.Nowadays, China has entered a golden age of economic development, but it also has come into a period of highlighted conflicts and frequent crises in which the rate of public crisis event is increasingly high.After several years of development, the governments selection of PR strategies to deal with public crises is constantly changing.This thesis is to probe the appropriate measures and PR strategies that the government should choose in the crisis in order to appease the masses, effectively safeguard stability, and acquire popular support, using comparative analysis between the PR strategies adopted by the government in the above two crises.
Public crisis Crisis PR strategy 7·23 Yong-Wen Line Extremely Serious Railway Traffic Accident The sinking of eastern Star
ZHU Xiao-ning WANG Hao-yu
School of Political Science and Public Administration,University of Electronic Science and Technology of China,Chengdu,P.R.China,611731
国际会议
2015 International Conference on Public Administration (11 th)2015(第十一届)公共管理国际会议
印度尼西亚
英文
826-831
2015-12-09（万方平台首次上网日期，不代表论文的发表时间）