Strategy Research of Clothing Brand Promotion Based on Multi-platform Mode

摘要：

　　While the communication technology and Internet technology growing up at an unprece-dented rate, the development of the clothing brand commercial form has been derivating three levels, which the first layer is a product-center, the second layer is independent platform-center, and the third layer is centered in online communities.However it is exactly the situation that makes brand promotion means and environment greatly change.With the emerge of new media; traditional marketing concepts no longer adapt to the rapid change of society, thus the development of the clothing brand and promotion also should have the new changes.In this paper, the clothing brand promotion based on the multi-platform marketing mode under the environment of analysis, through analysis of multi-platform overview summary, we induces multi-platform mode after combining clothing brand promotion process, finally clothing brand promotion of the new strategy based on multiple platforms model is put forward.

关键词： Clothing brand Multi-platform mode Promotion strategy

作者: SHEN Lei FANG Donggen WU Yan XIE Zhan

作者单位: Jiangnan University, Wuxi , Jiangsu, 214122, China

会议类型: 国际会议

会议名称: 2015 Sino-Africa International Symposium on Textiles and Apparel(2015中非纺织服装国际论坛)

会议地点: 上海

会议语种:英文

页码: 209-220

在线出版日期: 2015-05-29（万方平台首次上网日期，不代表论文的发表时间）